Post by account_disabled on Dec 27, 2023 4:17:55 GMT -5
Taking a chance and believing in Michael no doubt helped Nike become the bigname brand it is today. Moving forward Nike have only partnered with those who show true commitment to the product to instil confidence in consumers. When done right a celebrity collaboration can help boost brand awareness reputation and increase revenue. Be alert and acknowledge social issues Nike has never been afraid to take a stand making a conscious effort to acknowledge social and political issues. and inspire every athlete Nike uses its international platform for good giving people a voice.
Nike have positioned themselves as more than a sportswear brand they care about peoples struggles and want to help where they can. Previously Nike have produced campaigns that address gender and racial inequality LGBTQ rights and Black Lives Matter. A notable example is Nikes campaign with football quarterback Colin Kaepernick. Back in Colin took the knee on the pitch during the US National Anthem as a pea Mobile App Development Service ceful plea to bring systemic racial injustice and ethnic inequality to the forefront of American minds. When controversy arose Nike backed Colin making him the face of their Dream Crazy campaign.
Colin starred alongside LeBron James and Serena Williams in the advertisement three sports stars who had worked hard to achieve so much and now use their voice to support political and social causes. Dream Crazy aimed to encourage others to find their voice and stand up for what they believe. It even went on to win the Outstanding Commercial award at the Creative Art Emmys in . The advertisement inspired and ignited consumers some of whom destroyed their Nike products and decided to boycott the brand. Despite controversy Nikes online sales increased by in the weeks after its release.
Nike have positioned themselves as more than a sportswear brand they care about peoples struggles and want to help where they can. Previously Nike have produced campaigns that address gender and racial inequality LGBTQ rights and Black Lives Matter. A notable example is Nikes campaign with football quarterback Colin Kaepernick. Back in Colin took the knee on the pitch during the US National Anthem as a pea Mobile App Development Service ceful plea to bring systemic racial injustice and ethnic inequality to the forefront of American minds. When controversy arose Nike backed Colin making him the face of their Dream Crazy campaign.
Colin starred alongside LeBron James and Serena Williams in the advertisement three sports stars who had worked hard to achieve so much and now use their voice to support political and social causes. Dream Crazy aimed to encourage others to find their voice and stand up for what they believe. It even went on to win the Outstanding Commercial award at the Creative Art Emmys in . The advertisement inspired and ignited consumers some of whom destroyed their Nike products and decided to boycott the brand. Despite controversy Nikes online sales increased by in the weeks after its release.